The big news of the day is a press release AAA posted on their site yesterday evening. They’ve named Cookie Jar Entertainment as the exclusive licensing agency for AAA. Cookie Jar Entertainment the right to use AAA wrestlers and names on products; action figures, masks, books, back to school items and collectibles are specifically mentioned, with the target time as early 2010. Of special note to those who read this blog, there’s a mention of “the first series of lucha libre AAA in English.” There’s no ETA mentioned on that.
That’s what we know, based on the press release. What’s missing and how it’s said is interesting. While it’s pushed as a partnership of AAA and Cookie Jar, no one from AAA proper is quoted. Instead, speaking for them is Steve Ship, listed as CEO of Lucha Libre USA. That group is actually the local promoters for the US tour of shows, as well as those in charge of the PPV they did last year. In interviews prior to the latest tour, Konnan’s sounded unhappy about how AAA’s partnership with the US group was going, but the last tour seemed like it went well, and obviously the relationship has to be going well for both sides to expand it like this. I’d figure, though, that these are actually the US licensing rights and Televisa still owns the Mexican ones; Televisa surely has some sort of control here.
As I alluded to in the comments, Cookie Jar Enterainment is a strange fit with AAA. From that list of items they hope to put out, the target audience looks like 6-12 year olds, and Cookie Jar aims for the same age range. The actual product seems so much different. Cookie Jar owns the rights to such things as Strawberry Shortcake, Inspector Gadget*, and the CARE BEARS. That’s a bit of a departure from Crazy Boy breaking a light tube over Joe Lider’s back and the camera zooming in to watch blood flow.
However, AAA’s anime seems a lot closer in tone. Makes me wonder if that’s possibly the AAA we’ll end up seeing in the US; just a lot of marketing and editing (or separate tapings) to focus on the kid-friendly aspects of AAA – lots of minis, comedy (that’s safe for all ages) and people in colorful costumes doing high spots – while cutting out the soap opera and the hardcore bits and the sexual elements. WWE’s gone to a PG product, CMLL’s banned bleeding and restricted un-family friendly brawls, perhaps this is a sign AAA will be going in the same direction.
This doesn’t mean a lot to the product at the moment, but it could be a sign of where they’re going.
Cookie Jar uses Immersion Games to create games for it’s characters. Immersion is making the AAA game, so that’s the obvious meeting point here.
* obligatory cheap joke: most of Dr. Claw’s plans are better thought out than AAA’s stoylines