(there’s a whole rant here, that didn’t come together as I was hoping. The actual news is before the jump, and you may be well served to move on after that.)
In today’s yesterday’s Record, Perro Aguayo Jr. attempts to quiet the doomsayers. They’re not going back to CMLL, they’re not folding, and all the blame should be on Cibernetico or Wagner for not showing up, as Perro was assured they would.
Perro, Damian and whoever else believed Wagner would be in Guadalajara on Saturday are outrageously dumb, or just very obviously lying to cover themselves for false advertising. We knew Wagner was announced for the AAA taping in Orizaba over two weeks ago. If you just believed it was a ‘rumor’, or believed Wagner when he told you he was showing up to your show instead, you should’ve been smart enough to make alternate plans the moment he won the AAA title.
Cibernetico’s another story (though that did not surprise either), but the Perros had a week to work out an alternate plan for no Wagner and opted to do nothing. It’s ridiculous that they did not. The people involved with Perros del Mal are not the naive babes in the woods they’re pretending to be. They’re either lying to the press or they’re lying to themselves, but there’s a significant lack of truth.
That Perro’s solution is “fly in some international stars to replace them”, and even that he thought the major problem with the show was the lack of those two stars, seems to indicate a lack of insight about what’s going wrong for this promotion. From all of Guadalajara, with people thinking Cibernetico and Wagner were going to be on the show, they only drew 900 people. That’s pathetically low for the names they were bringing. Cibernetico and Wagner probably did Perro a service by not showing up, because they surely lost money just trying to pay those who did show up (much less all the other expenses.)
Alan’s made some great comments in previous posts about wanting to see the Perros del Mal succeed, and I want to make it clear that I want them to succeed too. But I feel the need to point the high levels of sillyness and disingenuous coming from the group, if only to hope that they either figure it out, or the next people who try have a much better plan. (Given the existence of EAW, this doesn’t seem to be working.) Mexico really needs a third strong national promotion – they actually use as many as they could get – if only for the leverage it would give wrestlers to getting a bigger share of the revenue pie. Perros del Mal as a wrestler owned/operated promotion would’ve been perfect for that.
Instead, Perros del Mal have been intensely frustrating. From the outside, they seemed to have come up with the idea to run their own promotion, but thought it thru little more than that. They’re not strong on promoting their shows (this Record show was a secret until a couple days before, their website hasn’t been updated since February) and they have no new ideas. Just living off ticket revenue works for CMLL, but that’s because they own their buildings and have a lot less overhead (and even then, they’re selling every show to a TV network that’ll take it.) AAA’s working hard at more merchandising. IWRG and other smaller groups keep costs low by 90% of low cost trainees and locals who work there because they’ve worked their forever, and not bringing in too many expensive outsiders (and sticking to their guns on what they pay those.) Ultimo Dragon makes his shows work by recruiting sponsors to take care of the costs. Perros (and Bizarros and EAWs and others) business plan seems to be to run a show, and hope magazine people take enough pictures, and people buy enough magazines so people are interested in coming to the next show. There was a time where that would actually work, but it’s clearly over – you’ve got a have a better plan, and you’ve got to be on TV if you don’t want to become a nostalgia act.
TV being massively important is not a new deal, as much as people would like to paint it as. Successful people figured this out last decade. When Pena left CMLL, he had a strong TV deal in hand. When Konnan left AAA, he had a strong TV deal in hand. When Perro left, he had nothing in hand, and has suggested getting a weak TV deal. And so, he has big shows with 900 people showing up.
Maybe they’ll get it back, but I’m at the point of rooting for it to windup, so Mini Halloween and Mr. Aguilita can come back to Arena Mexico already. (And I’m happy for Charly Manson for not getting sucked into this.)